Cochrane Community brand resources

Who are we? What’s special about us? How do we show that we are different? 
By agreeing on one shared version, we become a more recognizable, more united, and more effective collaboration. This is what our brand does for us. It’s more than just a logo: it distils everything great about Cochrane into one clear, strong identity.

Our visual identity is more than just a logo. It is a toolkit of parts designed to work in combination with each other. Together they provide Cochrane with a distinctive look and feel that can be applied across all media and communications materials. 

Cochrane Groups each have their own logo and templates that help make up their identity while also being connected to the larger collaboration. If you need copies of your Group's logo re-sent or you are not sure what your Group's brand colour is, please email support@cochrane.org

Brand Guidelines

The Brand Guidelines are a toolkit to help all Cochrane groups implement a coherent, visual and written identity. 

It provides an overview of Cochrane’s story: who we are, what we do, and how we describe ourselves to a wider world - as well as make it easier for those new to Cochrane to understand what we are trying to achieve.

It is not designed to be a style guide for Cochrane Reviews. We have our established Cochrane Style Manual.

Download Cochrane Brand Guidelines

 

Community Templates

Cochrane Font

  • Download Source Sans Pro from here: "Source Sans Pro"
  • Use Source Sans Pro for all documents if possible.
  • Standard text should be written in Source Sans Pro at 11 points in size.
  • Get instructions on how to set a default font for all new documents in Microsoft Word. [PDF]
  • If sharing the docs with external people make sure to send the doc as a PDF or image file (when possible). 
  • If you are sharing docs between other Cochrane colleagues and groups you will not need to save as PDFs as they should have Source Sans Pro on their computer.
  • If you can’t share the doc as a PDF or are using websites to produce content, then use Arial.
  • Source Han Sans (for some languages not covered by Source Sans Pro), Arial or Arial Unicode MS is the secondary font if Source Sans Pro cannot be used.
  • Video: downloading Cochrane font.

Print Examples

Below are examples of printed flyers, banners, and posters using the Cochrane branding. You are welcome to print and share these or just use them as examples of how you can use the Brand Guidelines.

If you would like help creating your own branded graphics, please fill in the brand specification brief and email it to support@cochrane.org to discuss your branding needs. 

Social Media

  • New Groups: If you are a new Cochrane Group looking to set-up social media accounts, please contact support@cochrane.org before you do so.
  • Banners: You may request to get branded social media and newsletter banners for your Group. Please provide your Group's name and suggestions for possible pictures (by including URLS to the pictures on istock.com or attaching your own) and send to support@cochrane.org. Banners can be made for: Facebook, Twitter, YouTube,and LinkedIn. 

 Anniversary celebrations

  • Banners: Celebrating a birthday or an anniversary for your Group? We can create a banner for your social media or newsletters. Please fill in the brand specification brief and email it to support@cochrane.org to discuss your branding needs.

Photos and Images 

  • Choosing Images for Sharing Evidence: A Guide – This guide is for anyone who needs to choose images for a dissemination product based on any Cochrane review. Download the guide here, and learn how it was created here. 
  • Stock photos We have a limited budget to purchase stock photos as support to Cochrane groups each month. If you cannot find a photo that works for you, please let us know (e.g. topic specific, location specific). You may pick stock images from www.istock.com. Send the name of image, URL link, and your group name to mumoquit@cochrane.org  and we will download the photo at no cost your group.

Cochrane infographics and blogshots

  • There are a number of ways that you can share Cochrane evidence visually, including Blogshots, Infographics and Videos.  For more information on each one, visit Cochrane’s Training site:

Other Branding Needs

If you have brand requirements such as web banners or logos, or perhaps you need a document branded, please fill in the brand specification brief and email it to support@cochrane.org to discuss your branding needs.